Pets at Home is integrating AI through the use of Microsoft Copilot Studio to enhance various aspects of its business. This includes creating AI agents to assist teams, such as a fraud detection agent that helps analyze transaction data more efficiently. The goal is to unify data from its different operations, ultimately improving the customer experience and allowing employees to focus more on their core tasks.

AI is being used in veterinary services to streamline administrative tasks, allowing vets to spend more time with patients. For instance, the company is testing a transcription tool to assist during clinical consultations. This approach aims to alleviate the pressures of scheduling and patient care, enabling veterinary staff to focus on their primary responsibilities.

Pets at Home has access to substantial customer data, with around 8 million members in its Pets Club and 10 million pets. This data is utilized to generate machine learning and AI-driven recommendations for next best actions, helping staff provide tailored advice to customers based on their pets' needs and purchasing behaviors.